Travel Feature Story

Pasadena Highlighted in Latest Issue of Southwest In-flight Magazine

Published: Friday, November 18, 2016 | 3:11 PM

Photo courtesy Southwest Airlines

Photo courtesy Southwest Airlines

The November issue of Southwest Airlines’ in-flight reader, “Southwest Magazine” highlights the special nature of Pasadena.

Prior to publication, the Pasadena Convention & Visitors Bureau hosted a writer for a tour of the city. That tour resulted in a six-page centerpiece. Part of the “Adventure In …” series, Southwest Magazine highlights the Norton Simon Museum, the Rose Bowl Flea Market, Hotel Constance and Gamble House.

“We are ecstatic over the Pasadena media coverage in Southwest Magazine this month,” said Michael Ross, chief executive officer of the Pasadena Center Operating Company. “This is a great opportunity to get in front of potential visitors during one of the busiest travel months.”

Southwest Magazine is located in the seat pockets of 3,900 flights per day. Print circulation is 5.5 million monthly readers. Pasadena was also highlighted in their “In A Nutshell” e-newsletter to 12.5 million opt-in subscribers.

Southwest Airlines is the No. 1 carrier at seven of the 10 California airports it serves. Los Angeles International Airport holds a 17 percent market share, Burbank Bob Hope Airport holds a 75 percent market share, and Ontario International Airport holds a 60 percent market share. In 2015, the airline carried more than 7.2 million passengers to the Los Angeles Area.

The Pasadena Center Operating Company is a nonprofit corporation (501c4) formed by the City of Pasadena to to manage the Pasadena Convention Center, the Pasadena Civic Auditorium, the Pasadena Convention & Visitors Bureau and the Pasadena Ice Skating Center.



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